A Comparison Between Facebook Ads And Google Adwords

Technology has changed a lot of things; before, only large business owners could afford to market their businesses through the internet. Today, even the smallest businesses can efficiently market through the internet effectively. Google and Facebook are the top platforms used today in marketing because they quickly reach the target audience and deliver the exact message people need from your brand.
The most significant difference between the two is the impression your customers get when viewing the ad on either Facebook or Google. Facebook displays its ads based on the interests of the user and their demographics, while Google displays its ads based on the users’ search words and categories. This is also close to how one can directly go to Google to search for what they need while the other person chooses to browse the same thing on Facebook. Both Facebook and Google, however, reach their target and potential customers. It is fair to say that Facebook generates brand awareness while Google is perfect for pull marketing.
This article compares the two and further explains when to opt for one over the other.

Google Adwords

Adwords enable you to bid for particular keywords that will make your ad pop up when the user searches that particular word or term. This method can only be successful if the business knows the terms their potential customers use the most; you can know this through the language or by identifying a keyword. Google Pay Per Click ads aim at ensuring that the advertising copy and the page they will land on rhymes with the term the user will search.
For instance, when the user is looking for a specific product, your click-through rate (CTR) is higher; this only happens when your content aligns with what they are looking for.

google ads

Facebook Ads

Facebook provides a wider marketing approach in that you can only market to particular people fitting specific demographics, but they are not looking for the product you provide. This platform gives you a chance to educate your audience about the value of what you have. Facebook made changes to its advertising platform to strengthen its marketing approach. You can quickly get the target and potential customers by connections, locations, and demographics.
The connection section is the one that enables you to reach the close friends of anyone who like your Facebook page. In addition, it allows you to market your product based on the interest of people and the Facebook they are active in and their previous shopping behaviors. This is a perfect strategy for people trying to build better brand awareness for their brands with a loose targeting approach. This enables you to reach an extensive range of potential customers.

facebook-ads

What are the relative costs?

Although Facebook Ads and Google Adwords advertising approaches are excellent, it could be better if you considered the cost per click (CPC) amount of an individual approach. Facebook is considered less costly than Adwords, where it charges $0.25 for CPC on the low end. On the other hand, for the people who aim to rank high with competitive search phrases on Google, you will be required to pay $100 or even more. However, this will not always be the case, but Facebook advertisement remains cheap and affordable. Cheaper is not always the best. Therefore, you are always advised to compare the results you get when you pay less and what you get when you tend to pay more.
So, what will help you make the right choice? The key to finding the best advertising platform within your budget is evaluating its performance. The good news is both platforms offer interested users the ability to track traffic and conversion rates.

Which one should you choose?

Even though Google Ads are offered at a lower cost per acquisition due to its focus on customers’ search words or terms, it is accompanied by several limitations. On the other hand, Facebook Ads gives you a platform that enables you to reach a broader audience, among them the people you may not have thought of in the first place. Both advertising platforms can pay off well, especially when one has the correct information for running an appropriate campaign.
Google Ads requires you to have the main keywords your potential customers will be looking for, but on Facebook Ads, you only need to be experimenting while you target different markets. The only best way you can use to know which platform you should be working with is by trying both platforms and tracking progress in both. Find out the number of leads and traffic you get over a particular time from each platform and the Return On Investment you are getting per what you paid for the CPC and acquisition.
You might think it is hard to determine this, but you need to relax because you can find a professional who can get you through this. Also, you can choose to involve an online advertising agency. They will make things easy for you, and you can quickly end up with the best online advertising platform.
An online advertising agency will give you many more benefits than you expected. The primary and direct benefits you will enjoy are marketing expertise and an outside view of the marketing world’s knowledge and trends. The biggest thing is that you will get direct access to professional tools and knowledge. Keep in mind that internet advertisement is not constant, and therefore you need a stronger mind to help you keep up with the daily occurring changes that are likely to affect your decisions. In addition, you access the best analytical tools that will enable you to track the reactions of your customers easily. Getting these tools can be very costly, but they will be cheaper if you get them through an advertising agency. Therefore, whether you are trying to market your own business or a company, you need an advertising agency that will take care of things you find hard on your side alone; moreover, you need to broaden your mind concerning the same.

The bottom line

What you spend on each platform is entirely based on the current goals. If you want to widen your brand awareness, then Facebook is exactly what you need, but make Google your best friend for a quick return on investment. Different businesses have come out saying that both platforms are the best, so it is better to experiment first to see which works better for you.
Make sure that you enlist the help of an HVAC marketing specialist to find out what is the next best step. A mistake can be costly, so always consult the experts!

The Comparison Between Facebook Ads And Google Adwords

Technology has changed a lot of things; before, only large business owners could afford to market their businesses through the internet. Today, even the smallest businesses can efficiently market through the internet effectively. Google and Facebook are the top platforms used today in marketing because they quickly reach the target audience and deliver the exact message people need from your brand.
The most significant difference between the two is the impression your customers get when viewing the ad on either Facebook or Google. Facebook displays its ads based on the interests of the user and their demographics, while Google displays its ads based on the users’ search words and categories. This is also close to how one can directly go to Google to search for what they need while the other person chooses to browse the same thing on Facebook. Both Facebook and Google, however, reach their target and potential customers. It is fair to say that Facebook generates brand awareness while Google is perfect for pull marketing.
This article compares the two and further explains when to opt for one over the other.

Google Adwords

Adwords enable you to bid for particular keywords that will make your ad pop up when the user searches that particular word or term. This method can only be successful if the business knows the terms their potential customers use the most; you can know this through the language or by identifying a keyword. Google Pay Per Click ads aim at ensuring that the advertising copy and the page they will land on rhymes with the term the user will search.
For instance, when the user is looking for a specific product, your click-through rate (CTR) is higher; this only happens when your content aligns with what they are looking for.

google ads

Facebook Ads

Facebook provides a wider marketing approach in that you can only market to particular people fitting specific demographics, but they are not looking for the product you provide. This platform gives you a chance to educate your audience about the value of what you have. Facebook made changes to its advertising platform to strengthen its marketing approach. You can quickly get the target and potential customers by connections, locations, and demographics.
The connection section is the one that enables you to reach the close friends of anyone who like your Facebook page. In addition, it allows you to market your product based on the interest of people and the Facebook they are active in and their previous shopping behaviors. This is a perfect strategy for people trying to build better brand awareness for their brands with a loose targeting approach. This enables you to reach an extensive range of potential customers.

facebook-ads

What are the relative costs?

Although Facebook Ads and Google Adwords advertising approaches are excellent, it could be better if you considered the cost per click (CPC) amount of an individual approach. Facebook is considered less costly than Adwords, where it charges $0.25 for CPC on the low end. On the other hand, for the people who aim to rank high with competitive search phrases on Google, you will be required to pay $100 or even more. However, this will not always be the case, but Facebook advertisement remains cheap and affordable. Cheaper is not always the best. Therefore, you are always advised to compare the results you get when you pay less and what you get when you tend to pay more.
So, what will help you make the right choice? The key to finding the best advertising platform within your budget is evaluating its performance. The good news is both platforms offer interested users the ability to track traffic and conversion rates.

Which one should you choose?

Even though Google Ads are offered at a lower cost per acquisition due to its focus on customers’ search words or terms, it is accompanied by several limitations. On the other hand, Facebook Ads gives you a platform that enables you to reach a broader audience, among them the people you may not have thought of in the first place. Both advertising platforms can pay off well, especially when one has the correct information for running an appropriate campaign.
Google Ads requires you to have the main keywords your potential customers will be looking for, but on Facebook Ads, you only need to be experimenting while you target different markets. The only best way you can use to know which platform you should be working with is by trying both platforms and tracking progress in both. Find out the number of leads and traffic you get over a particular time from each platform and the Return On Investment you are getting per what you paid for the CPC and acquisition.
You might think it is hard to determine this, but you need to relax because you can find a professional who can get you through this. Also, you can choose to involve an online advertising agency. They will make things easy for you, and you can quickly end up with the best online advertising platform.
An online advertising agency will give you many more benefits than you expected. The primary and direct benefits you will enjoy are marketing expertise and an outside view of the marketing world’s knowledge and trends. The biggest thing is that you will get direct access to professional tools and knowledge. Keep in mind that internet advertisement is not constant, and therefore you need a stronger mind to help you keep up with the daily occurring changes that are likely to affect your decisions. In addition, you access the best analytical tools that will enable you to track the reactions of your customers easily. Getting these tools can be very costly, but they will be cheaper if you get them through an advertising agency. Therefore, whether you are trying to market your own business or a company, you need an advertising agency that will take care of things you find hard on your side alone; moreover, you need to broaden your mind concerning the same.

The bottom line

What you spend on each platform is entirely based on the current goals. If you want to widen your brand awareness, then Facebook is exactly what you need, but make Google your best friend for a quick return on investment. Different businesses have come out saying that both platforms are the best, so it is better to experiment first to see which works better for you.
Make sure that you enlist the help of an HVAC marketing specialist to find out what is the next best step. A mistake can be costly, so always consult the experts!

Why You Need A Great SEO Strategy

Why Organic SEO and Local SEO Are Important for a Business

These days, millions of people do business online. There are so many online firms in cyberspace and this means that you can’t do without SEO.
Search Engine Optimization (SEO) plays a vital role in the online business world. It follows that if you want your business to stand the test of time, you need to understand how SEO works and use it to your advantage. When customers want to buy goods online, they usually start the process with a search for the goods or services they want to buy. Your company has to show up on search engine results pages so that prospective customers can find your firm and patronize you. If you use SEO the right way, it will give your business visibility, credibility, and reliable web traffic. In effect, great SEO practices will give you excellent returns on investment.

seo-techniques

7 Reasons Why SEO is Important for Business

Visibility

It pays to have your business rank high on the search engine results pages. Remember that most would-be customers rarely go beyond the first page when searching for goods and services online. The best thing for you is to have your business in the first five lists of businesses on the first page of the search results pages (SERPS). Once you find yourself in this vantage position, it means more visits to your site and more sales for you.

Trustworthiness

One thing you should aim for is consistently high ranking on search engine searches. There is no point in having your business rank high sometimes and rank low at other times. If your business gets a consistently high ranking, it means your firm can be trusted. Find a  way to maintain that high rank consistently and you will create online credibility.

Brand Awareness

When you optimize the right way, you don’t just market your goods online. You also create brand awareness for your products. An effective SEO campaign will ensure that your business is right there in the public eye. People will get to see your products online all the time and your brand will get a high market share. The best part is that the internet is a global market. You can market your brands worldwide if you do things the right way.

Cost-Effective Strategy

One of the best things about using SEO to market your business is that this strategy is cost-effective. In the business world, profit is all about minimizing costs and maximizing profits. It follows that if you find a relatively cheap and cost-effective way to market your business, you should go for it. With the right SEO strategy, you will reach a global market and generate huge sales without breaking the bank.

Excellent Return on Investment

One of the best things about SEO is that it offers you excellent returns on investment. When you advertise your business with some high-class advert agency, you may not get the right results. Meanwhile, you have spent a lot of money without achieving much through sales and profits. On the other hand, a carefully organized and effective SEO campaign will give you an excellent return on investment. This is because you pay a relatively low amount of cash to get an excellent result.

Understanding Customers’ Behavior

One good thing about SEO is that you can monitor and understand customers’ behavior. A careful study of analytics and online fingerprints will help you know the type of people who visit your website. You can simply gather information about your customers and use this information to offer them goods and services that are perfectly tailored to their needs and shopping patterns.

Boosts Your Sales

SEO can help you increase web traffic to your site. As more people visit your site, you have brighter chances of converting these visitors to customers who will buy your products over and over again. Use the right keywords, use the right links and you will notice great benefits to your site.

Local SEO

While you are trying to attract customers from different parts of the globe, you should not neglect the local market. There is serious money to be made in your area and this is where local SEO comes into the picture. Use local SEO strategies and you will attract people in your immediate vicinity to buy and enjoy your products.
Many business owners have used local SEO strategies to make serious money. The way these strategy works is quite simple. You just target the people in your area and you market your goods and services to them. The best part is that you are not dealing with reluctant customers. Millions of people are very busy searching for local businesses online. All you have to do is introduce yourself to them. Let them know where you are and they will patronize you. While you are doing this, it does not hurt to use popular search engines for your local SEO strategy. Once search engines like Yahoo, Bing, and Google can find your business online, you should not have any problems attracting customers to your site.
For instance, you run a restaurant in Brooklyn, NY. If you have done your homework the right way, when people in Brooklyn enter the keywords “restaurants near me”, your restaurant will show up on the results pages. The same thing applies if people search for “Restaurants in Brooklyn, NY”.

Why is Local SEO Important?

Local SEO is important because reputable search engines like Google, Bing, and Yahoo focus on local searches. When a user is searching for a product in your area, your company is likely to show up because of your IP address.
A simple example illustrates this clearly. If a prospective customer from India is searching for goods and services in India, the search engine will direct this client to companies in India. If the same user specifies the city, then the search engine will send the results from that particular city.

There are other reasons why local SEO is mandatory:

Users Direct to Search Online to Find Better Results

In the present era, online shoppers don’t have to go to an offline store to buy goods. They can just search for these products from the convenience of their homes.
For instance, instead of going to an offline store to buy a laptop, you can simply search for laptops online. Type in the specifications you want online and you will find it without having to leave your house.

Local SEO helps in Business Extensions

Apart from just using local SEO to get clients and sell your goods online, you can also use this option to get valuable information. For instance you can use local SEO for things like product reviews business listings and even promotions.
For instance, an informative review will help a customer decide whether to buy a particular product or not. This review will also help the customer decide whether to buy a large or small quantity of the product in question.

Create Brand and Build Long Term Networks

When you are building a brand, you have to think long-term. You can use social media to target customers who will buy your products in the long term. In addition, you can interact with other people in the same industry and in the same niche. This way, you compare notes and strategize together for increased profits.

Keywords to Target Local Areas and High Conversation Rate

Many business owners increase visibility by targeting local SEO. This has a definite advantage because it will help people in your area find you and patronize you. In fact, local SEO has a high conversion rate, so you should go for it.

Mobile Internet is Growing

Mobile internet usage is on the rise these days. Most people carry out their transactions on the phone, so it pays to make your business accessible to mobile phones and tablets.

15% of Adults Follow Newspapers

The days of the newspaper and magazine as sources of information are almost gone. These days only 15% or less are avid newspaper readers. The rest read online, shop online, and practically live online. It follows that the internet is the preferred source of information for many people.

90% of Local Customers Trust Online Business Reviews

The good old word of mouth is still a powerful marketing tool. Many people trust online reviews, so get your customers to leave a positive review and it will help your business very much.

Local Opportunities are Free

You ought to take advantage of free sources of publicity for your business. Feel free to post your site on places like Google. It’s free to post your site on Bing, Google and other online business directories. It will do you a world of good and it is completely free.

How to Implement Local SEO?

There are many ways to do your local SEO  manually. Just head over to Google and take advantage of the Google Place listings. Include your physical address and phone number and search engines will display your information to prospective buyers of your goods and services. Do this the right way and you will succeed in the world of internet business.